MARKETING IN FOCUS
Doors of discovery
WHAT IS MARKETING IN FOCUS?
AN opportunity to connect with industry professionals
Connect with like-minded individuals that have first-hand experience in the marketing industry
a glimpse into the marketing industry
Explore five different areas in marketing through Q&A panels with our 25 industry professionals
A SOURCE FOR insight on skills to improve your career
Get inspired as we share personal stories and experiences to kickstart your own journey
Doors of Discovery
March 10, 2024
9:30am–4:00pm
at SFU Harbour Centre
In our panel discussions covering five growing topics in marketing, industry professionals will give you exclusive insights, stories, and tips to kickstart your marketing career.
Over the six-hour event, you’ll experience a keynote speaker sharing their personal stories, and connect with industry professionals over lunch and dedicated networking sessions.
9:30AM Registration
10:00AM Opening & Keynote
10:40AM Session 1
11:40AM Session 2
12:40PM Lunch & Networking
1:45PM Session 3
3:25PM Closing Remarks & Networking
KHRYSTYNA ALPESTANA
Manager, Client & Community Events Experience at Deloitte
KEYNOTE SPEAKER
Khrystyna Alpestana, Manager, Client and Community Event Experience at Deloitte is an accomplished marketing strategist and event expert.
With over 13 years of experience, she has a proven track record of producing engaging experiential campaigns and executing complex large-scale events.
Khrystyna is deeply passionate about creating extraordinary experiences and believes in the transformative power of events to bring people together, foster connections, and make a lasting impact on communities.
TOPICS WE’LL EXPLORE
You’ll have the opportunity to experience one unique panel per session
SESSION 1
INTERNATIONAL MARKETING
Discover the intricacies of international marketing covering cross-cultural strategies, market entry approaches, and the latest global trends, providing invaluable perspectives to help businesses thrive in diverse markets and connect with audiences around the world.
Marketing for SMALL BUSINESSES
Discover the diverse small business marketing landscape that covers cost-effective strategies, guerrilla marketing techniques, and digital approaches to help entrepreneurs effectively promote their products or services and compete in the marketplace.
SESSION 2
EVENTS MARKETING
Join this panel to investigate tailored tactics, digital innovations, and experiential techniques designed to captivate audiences. Uncover the secrets to creating pre-event buzz, engagement, and post-event community. Whether it's festivals, conferences, or local gatherings, gain insights to curate memorable experiences that leave a lasting impact.
SUSTAINABILITY IN BRANDING
Uncover the marketing opportunities in sustainable practices where branding and marketing professionals discuss eco-friendly messaging, purpose-driven campaigns, and how to authentically communicate your commitment to sustainability and create a positive environmental impact.
SESSION 3
social media marketing
Social media marketing uses engaging content on platforms like Facebook, Twitter, and Instagram to build brand awareness, drive traffic and boost sales. Connect with your audience and tell your brand's story for a powerful marketing impact.
