Brandstorm 2022

November 1–6, 2022

SFU’s only branding-based
marketing and design competition

REGISTRATIONS HAVE CLOSED!

How does Brandstorm work?

1. Build a strong marketing
and design team

Aim for an excellent balance of talents in your teams of three

2. Develop a brand strategy and complete your deliverables

Over the course of five days, develop creative solutions for our client company

3. Present your proposals to our client company and industry professionals

Get feedback on your presentations and network with professionals

November 1 at 6PM Virtual workshop
November 2 at 8AM Case release & working time begins
November 5 at 11:59PM Case submission deadline
November 6 at 9AM Virtual showcase

Including a keynote presentation and raffle draws!

Event Schedule

client company

CloudAdvisors is a start-up company that aims to provide a seamless, innovative service to connect businesses with their employee benefit plans. They created an easy and accessible servicing platform to automate and digitize the insurance industry. These values stem from an opportunity the three founders discovered to take advantage of the growth in the employee benefits market. At the time, the industry still followed traditional time-consuming and paper-filled processes, which led to the creation of CloudAdvisors.

The platform allows organizations to update their employee benefits plan with CloudAdvisor’s open marketplace that connects employers, providers, and advisors. Through AI-generated software, businesses can receive personalized recommendations that cater to their industry or browse on their own through the store.

Cloudadvisors.ca

Keynote Speaker

Michelle Chen (She/Her)
Product Manager
Electronic Arts

Her highlight university experiences include competing in case competitions across Canada, US, and New Zealand; organizing the CaseIT 2019 International MIS Case Competition; coaching and judging case teams; and facilitating SFU's Case Competition Training Program (CCTP).

Michelle Chen is a Product Manager at EA, where she works on digital marketing solutions that create compelling content experiences for gamers. Prior to EA, she completed internships at SAP and Traction on Demand (now Salesforce), as well as graduated from the Beedie School of Business with a BBA in MIS and Operations Management.