marketing in focus
March 15, 2026
11:00AM – 4:30PM
SFU Harbour Centre
This year’s Marketing in Focus is a refreshed iteration of our signature marketing conference, turning into a hands-on, innovation-based event that focuses on creativity and problem-solving. While our previous structure was networking and panel-driven, students will be able to explore marketing more directly by pitching ideas to solve a problem this year.
Through a blend of a keynote speaker, an interactive workshop, and two panels on personal branding and pitching, this is an all-day ideathon that challenges students to tackle real-world marketing problems and present their solutions in rapid-fire sessions with professional feedback. Students are encouraged in a learning environment and have an opportunity for constructive feedback and to network with professionals in the industry.
Rather than a competition, MIF provides a supportive space to experiment, practice, and grow and equips students with fresh insights, practical skills, and the confidence to think like innovators as they prepare for future careers in marketing.
11:00AM Welcome Message
11:10AM Keynote Speech
11:35AM Panel 1
12:20AM Panel 2
12:50PM Lunch & Networking
1:30PM Open Workshop
2:10PM Rapidfire Presentations
3:20PM Raffle
3:35PM Closing Remarks
3:50 PM Open Networking
4:30 PM Event Closes
Stephanie Munez
CONSULTING BUSINESS OWNER AT AMPLIFIED
PREVIOUS KEYNOTE SPEAKER
Stephanie Munez is an experienced marketer with a specialty in advertising for Silicon Valley, Fortune 500, and 9-figure companies.
She has worked in agency and in-house positions where she worked with notable brands like Tempur-Sealy, Earnest, Gates Ventures, Vitruvi, Purdys, MEC, Vessi, and Lush.
As an SFU Alumni, she loves sharing her experience and helping students in their careers.
LAST YEAR’S TOPICS
You’ll have the opportunity to experience one unique panel per session. This year’s topics are still in progress, so stay tuned!
SESSION 1
eNTERTAINMENT MARKETING
From blockbuster films to viral streaming hits, marketing is the magic behind the moments we can’t stop talking about. Join industry insiders as they dive into how marketing fuels the entertainment world by building anticipation, shaping fan culture, and turning stories into global sensations. Discover the strategies behind the buzz and what it takes to make entertainment unforgettable!
mARKETING IN tECHNOLOGY
Behind every game-changing tech product is a powerful marketing strategy. Join industry experts as they reveal how marketing shapes the tech landscape by translating complex innovations into must-have solutions, driving global adoption, and building iconic brands. Whether you’re a marketer or a tech enthusiast, discover how storytelling, strategy, and data fuel the future of technology!
SESSION 2
pERSONAL bRANDING MARKETING
Your brand is more than a logo; it’s your story, your voice, and your impact. Join small business CEOs as they share how they built powerful personal brands that set them apart. From defining their niche to growing a loyal audience, learn the strategies, challenges, and game-changing moments that shaped their success!
social media marketing
Gen Z doesn’t just consume content, they shape it! Join expert marketers as they dive into the strategies behind engaging the most digital-savvy generation yet. From viral trends to authenticity and brand loyalty, discover what works (and what doesn’t) when marketing to Gen Z in a fast-moving, ever-evolving social media landscape.
SESSION 3
yOUR fUTURE IN mARKETING
Not every marketer starts with a marketing degree or a clear career plan, which makes the industry so exciting. Join our panel of professionals who took unconventional paths into marketing, leveraging diverse skills and unexpected career pivots. Gain valuable insights, hear real-world experiences, and discover how to carve your unique path into this dynamic and evolving field!
